AI call tracking for businesses and agencies

Call tracking.
Straight to the source.

Your phone rang. What worked? Track the marketing behind the call, then ask Bryan to connect the dots.

Start tracking calls See it in action

Product demo · sample data

Pipeline Plumbing, Manchester

Incoming through tracking number

0161 496 0732

Answered · 4m 12s

Google Ads · Boiler repairs · Manchester
Tracked call
Matched website session

The Bullet Brief

Bryan · AI analyst

Pipeline Plumbing · this call

That call came from your boiler repair ad. The caller asked for a visit tomorrow. Here's the tracked source and the conversation behind it.

Source record and transcript available

Attribution is stored before Bryan interprets the call.

01 · Attribution

Find the marketing behind the ring.

A website session can prove a digital source. A dedicated number can prove a placement. If neither exists, Call Bullet says unknown.

Calls by source

Last 30 days · sample data

Google Ads
Matched website session
Matched website session
Confirmed Visitor Source48
Organic search
Matched website session
Matched website session
Confirmed Visitor Source31
Printed flyer
Assigned tracking number
Assigned tracking number
Known Placement12
Unknown
No defensible source evidence
No defensible source evidence
Unknown9

Here’s the trail.

02 · Your analyst

Meet Bryan.
Your sharpest analyst.

Bryan reads the records you’re allowed to see, names the client and period, and links every answer back to the calls behind it. When the evidence stops, so does he.

The Bullet Brief

Bryan · AI analyst

Pipeline Plumbing · this call

That one came from your boiler repair ad. The caller asked for a visit tomorrow. Here’s the trail.

Open source record and transcript

03 · Clear answers

The Bullet Brief.

No vague dashboards. One concise explanation of what drove the call, what the caller actually said and what deserves attention next.

Recorded fact

Google Ads · matched session

Caller said

Needs a boiler visit tomorrow

Bryan interprets

Qualified enquiry · follow up

Agency view

P
Pipeline Plumbing
110 calls · last 30 days
Active
N
Northern Roofing
64 calls · last 30 days
Pending
S
Salford Dental
Setting up · last 30 days
Not Started

One sign-in, clean client separation

04 · Agency view

Your clients. Their calls. One clear picture.

Switch clients without losing context. See sources, missed opportunities and migration checks in one place, while each client only sees their own organisation.

05 · Connections

Fits the way you already work.

Track calls from websites and dedicated placements, keep the number customers already know ringing, and connect conversion reporting where it adds value.

Universal website script

Available

Google Ads

Per-client connection

UK tracking numbers

Guided setup

WordPress

Available

Find out what’s making your phone ring.

Create a workspace, add a client and follow the first real call straight back to its source.

Start tracking calls

Call tracking.Straight to the source.